Complete the career challenge to find out how Meta uses data to solve business problems and gain virtual work experience.
Explore this page to select the right challenge for you and hear more from the Meta challenge teams.
Meta Marketing Science
Have you ever noticed that your feed and stories are linked by your interests?
For example: Whatever you like and follow on Facebook or Instagram whether that is cute animals, video games or food, you will notice that adverts appearing in your feed or stories will be related to your interests online.
The reason for this? Our advertising platform recognises what you are interested in and gives you adverts it knows you will like!
The Marketing Science team’s mission is to help all business grow by improving the way they advertise their products or services using social media.
We help our clients solve a variety of problems, from achieving more sales to increasing brand exposure, while providing engaging and relevant ads on Facebook and Instagram.
Our team uses a range of skills, such as: creative thinking, problem solving, data literacy and storytelling to solve these problems.
Register now to receive all of the resources required to complete the Meta career challenge and find out how data is used to answer these questions:
What’s involved?
Watch the briefing video
Students work on the challenge
in their own time
Recorded industry
assessment
Certification of virtual
work experience
FIRST STEP CAREER CHALLENGE:
YEAR GROUPS 7-9, YEAR GROUPS 8-10 (Northern Ireland) & YEAR GROUPS S1-S3 (Scotland)
Making WhatsApp Even More Awesome for Everyone!
WhatsApp is the coolest way to chat with friends and family all over the world, with over two billion users! To keep it the best messaging app ever, we want to add new features that make chatting even more fun and safe.
Goal: Join Meta’s Marketing Science team to help make WhatsApp even more amazing by giving everyone the features they want most!
Your Mission: We asked 300 people of all ages what they’d love to see next. Now, we need your help to figure out which features to focus on:
- Safety Online: Keep your chats private and secure.
- Animations and Filters: Add cool effects and fun to your messages.
- Live Location: Share where you are in real time with friends.
What this career challenge will involve.
- Find Out What Each Age Group Loves: See what teens, young adults, adults, and seniors think is the coolest feature.
- Make a Plan: Decide which feature to develop first for each age group based on their favourites.
NEXT STEP CAREER CHALLENGE:
YEAR GROUPS 10-13 + FE , YEAR GROUPS 11-14 + FE (Northern Ireland) & YEAR GROUPS S4-S6 (Scotland)
Ignite the Future of Athletic Excellence: Athlemax Joins Forces with Gold Medallist Riley Storm to Launch Game-Changing Trainers!
Athlemax, a global sporting brand, is launching a new line of trainers and has partnered with British Olympic champion Riley Storm to promote them. They are planning to support the launch with an Instagram campaign aimed at increasing user ad engagement and driving visitors to their website to boost sales. To achieve this they have created three ads: one featuring a static image of the trainers, another showcasing Storm wearing the trainers, and a video of Storm running whilst wearing the trainers.
Goal: Join Meta’s Marketing Science team to help Athlemax understand which ad or ads will be the most effective at meeting their goals.
The Mission
Athlemax isn’t just launching a product; they’re launching a movement. Their mission is to empower every individual to push their limits, achieve their dreams, and feel the rush of victory—one step at a time. With the new trainers, they’re not just offering footwear; they’re offering the potential to elevate performance to new heights.
The Power of Partnership
To amplify this message, Athlemax has partnered with Riley Storm, whose relentless drive and Olympic triumphs perfectly embody the brand’s spirit.
Instagram Campaign: A Celebration of Excellence
To celebrate this launch, Athlemax is rolling out an inspiring Instagram campaign designed to captivate and motivate a global audience. The campaign features three powerful ads, each crafted to resonate with the athlete within us all:
- The Iconic Image: A striking, high-definition shot of the new trainers, showcasing their cutting-edge design and the promise of unparalleled performance. This image is more than a product display—it’s an invitation to step into greatness.
- The Champion’s Choice: An empowering visual of Riley Storm proudly wearing the trainers, merging world-class athleticism with innovative design. This ad isn’t just about shoes; it’s about choosing the path of champions.
- The Victory Run: A dynamic, adrenaline-pumping video capturing Riley Storm in full stride, racing down the 100-meter track in the new trainers. This isn’t just a race—it’s a symbol of human potential unleashed.
Athlemax believes in a world where every stride is a step toward greatness. Through this campaign, they aim to inspire millions to visit their website, experience the revolution in training footwear, and join a global community of achievers who refuse to settle for anything less than the best.
STEP UP CAREER CHALLENGE:
UNIVERSITY + HE
Step Up Challenge: Help a Global Sportswear Brand Dominate the UK Market!
Goal: Join Meta’s Marketing Science team to help launch a game-changing campaign that propels the sportswear brand to new heights in the UK market. Your expertise will shape a strategy that turns innovation into market leadership!
Overview: Meta is teaming up with a top global sportswear brand to launch their groundbreaking new activewear range in the UK. To set them apart from the competition, we need to create and perfect a cutting-edge advertising product that will elevate their campaign to new heights.
Our Mission: Discover how this innovative advertising product can revolutionise their campaign and use these insights to craft a strategy that skyrockets brand awareness and drives impressive sales.
Data Scientist approach – can you advise us if the implementation of this new advertising product has had a significant impact on performance?
- Approach: Leverage diverse data sources including study results and campaign metrics.
- Outcome: Unveil the impact of the new product on campaign success and highlight the key factors that drive outstanding results.
Data Strategy approach – Design the Ultimate Campaign
- Plan: Develop a campaign strategy that seamlessly integrates the new advertising product.
- Strategy: Use your data-driven insights to optimise the campaign for maximum effectiveness, ensuring it stands out and achieves remarkable success.
Meet the Head of Marketing Science at Meta
Harry Davison, Head of Marketing Science
Meet the FIRST STEP Career Challenge Team
Emily Tantot, Marketing Science Partner
Rasheeqa Jacquesson, Marketing Science Partner
Meet the NEXT STEP Career Challenge Team
Gabbi Munro, Marketing Science Partner
Helene Maselli, Marketing Science Partner
Meet the STEP UP Career Challenge Team
Amy Hao, Marketing Science Partner
Peter Simpson, Marketing Science Partner
What do you know about Meta?
Meta’s mission is to give people the power to build community and bring the world closer together. Our products empower more than 3 billion people around the world to share ideas, offer support and make a difference.
200 million+ businesses
use our apps to connect with customers and grow
$5 billion+
raised
by our community to support the causes they care about
100 billion+ messages shared every day
help people stay close even when they are far apart
1 billion+
stories shared
every day
help people express themselves and connect