National Highways Career Challenge Registration Banner

Who we are

We’re dedicated to guiding the next generation toward rewarding careers in data.

Through our Digdata programme, we connect students, educators, and data industry professionals, to empower and inspire young minds.

Our mission is to foster a passion for data literacy early on by creating live online challenges, onsite data days, and adaptable classroom resources, we aim to unlock limitless career opportunities for students.

Our approach

By combining education and industry partnerships, we equip students with essential employability skills like problem-solving, data literacy, storytelling and presentation. We also offer tangible work experience through real-world data challenges.

Join us

Together, we can shape the future of data driven careers and create positive change where students from all academic and socio economic backgrounds can participate – building diverse future talent for the industry. Register for free to access our resources and make a difference today.

Who are we?
Who are we?

Who we are

We’re dedicated to guiding the next generation toward rewarding careers in data.

Through our Digdata programme, we connect students, educators, and data industry professionals, to empower and inspire young minds.

Our mission is to foster a passion for data literacy early on by creating live online challenges, onsite data days, and adaptable classroom resources, we aim to unlock limitless career opportunities for students.

Our approach

By combining education and industry partnerships, we equip students with essential employability skills like problem-solving, data literacy, storytelling and presentation. We also offer tangible work experience through real-world data challenges.

Join us

Together, we can shape the future of data driven careers and create positive change where students from all academic and socio economic backgrounds can participate – building diverse future talent for the industry. Register for free to access our resources and make a difference today.

live online career challenges

Live online career challenges

classroom resource

Classroom resource

onsite data days

On-site data days

certification

Certification of virtual
work experience

What we do

Our online challenges and career events connect students with relatable role models, sparking their interest in the breadth of data related careers. Tailored for different ages, we nurture awareness, knowledge, and skills for data careers.

We offer

Live online career challenges: interactive experiences that bring real-world business problems to life.

Onsite data days: hands-on events that provide immersive learning.

Classroom resources: flexible materials designed to integrate seamlessly into the curriculum.

Why we do it

In our rapidly changing world, data has become the driving force behind transformation across industries from fashion to finance. We recognise the huge career potential this shift brings. Beyond the numbers, employers are now seeking innovative problem solvers, curious thinkers, and adept storytellers.

Aligned with the new Skills England body and addressing the national shortage of data literate professionals, we empower students to upskill and prepare for their entry into industry. We believe inspiring young minds and providing interactive virtual work experience is essential in developing the future data literate workforce.

To help meet Gatsby benchmark targets, in schools and colleges across the UK we support career leaders by giving their students visibility to a skill set and career vertical they may never have considered or been aware of in industry.

Join us for free – everyone should Digdata!

Listen to what Lloyds banking group have to say
about data and the exciting careers available.

Listen to what Lloyds banking group have to say about data and the exciting careers available.

Why we do it

In our rapidly changing world, data has become the driving force behind transformation across industries from fashion to finance. We recognise the huge career potential this shift brings. Beyond the numbers, employers are now seeking innovative problem solvers, curious thinkers, and adept storytellers.

Aligned with the new Skills England body and addressing the national shortage of data literate professionals, we empower students to upskill and prepare for their entry into industry. We believe inspiring young minds and providing interactive virtual work experience is essential in developing the future data literate workforce.

To help meet Gatsby benchmark targets, in schools and colleges across the UK we support career leaders by giving their students visibility to a skill set and career vertical they may never have considered or been aware of in industry.

Join us for free – everyone should Digdata!

everyone should digdata register now

Testimonials

  • Atif Khan - Marketing Science Partner, Facebook
    "It was a pleasure partnering with Digdata on the first series of data challenges. It’s the first time our team has been involved in an initiative like this and we thoroughly enjoyed the experience and can’t wait to run these again. Rachel was on hand at all stages to provide us with guidance and to make sure we were building a challenge that was relevant to age groups from 13 all the way up to University students. A huge thank you to all the students who took part, we hope we inspired you to consider a career in data!"
    Atif Khan - Marketing Science Partner, Facebook
  • Alex Brill - Marketing Science Partner, Facebook
    “Hi, I'm Alex and I worked on the "first step" session. It was great to see such a big turnout of enthusiastic, budding future marketing scientists interested in a career working with data. I really enjoyed the challenge of producing work for a different audience and the session itself was fun and full of lots of energy!”
    Alex Brill - Marketing Science Partner, Facebook
  • Kate Hawkshaw - Marketing Science Partner, Facebook
    "Hi, I'm Kate and I worked on the "first step" session. I'd never worked with a group of this age before so the whole experience was a new challenge for me! I had so much fun during the session as everyone was extremely interactive and energetic. Overall, it was great to have the chance to work with so many young and excited data enthusiasts."
    Kate Hawkshaw - Marketing Science Partner, Facebook
  • Pat Hong - Marketing Science Partner, Facebook
    "Hi, I'm Pat and I worked on the "Next Step" session. It was such a great pleasure to see so many young data experts so engaged with the challenge! I really enjoyed the experience of working with the students and sharing what we do at work to an audience so curious and talented! Looking forward to more opportunities like this in the near future"
    Pat Hong - Marketing Science Partner, Facebook
  • Nia, Year 13 - Bloomfield Collegiate
    I find myself coming back to Digdata's career challenges because it is a safe space for me to explore and to further develop my personal qualities. I have participated and enjoyed all challenges so far but the highlight is definitely in the online meetings; the staff team is inspiring, helpful and the student live chat is full of energy and enthusiasm. Through this experience, I have improved self motivation, flexibility, independence and confidence.
    Nia, Year 13 - Bloomfield Collegiate
  • Elaine Corkery, Senior Manager - Data Science Technology Lab (Risk Division)
    It has been truly inspiring working with Rachel and Digdata over the last few months. Digdata’s passion to help students, from across different educational stages, to consider a career in data was very evident throughout the partnership. All LBG colleagues who supported the career challenges and events found the experience to be really rewarding and enjoyed the opportunity to connect with so many students from across the entirety of the UK. The partnership enabled us as an organisation to share our passion for data and analytics and to help students understand how the subjects they learn can be tangibly applied to solve real world problems. Opportunities like this, were we can engage directly with students, enables us to demystify what a career in data looks like, to show the breadth of opportunities open to students and to inspire students to really dig data!
    Elaine Corkery, Senior Manager - Data Science Technology Lab (Risk Division)
  • Archie Boswell - Year 4 BSc Maths, Nottingham University
    "I had great fun completing the CACI live online career challenge, it really made me want to pursue this further after university.
    I am definitely going to get involved in the next opportunity available!"
    Archie Boswell - Year 4 BSc Maths, Nottingham University
  • Josh, Year 12
    “I found the challenge quite cool as I was able to use my analysing skills to the test to be able to decide what to do and why.”
    Josh, Year 12
  • Tijah, Year 8
    “I loved it!”
    Tijah, Year 8
  • Jacqueline, Year 1 BSc Computer Science
    “I thoroughly enjoyed interpreting such a large dataset and offering recommendations!”
    Jacqueline, Year 1 BSc Computer Science
  • Katelyn, Year 1 BA French and Spanish
    "Thank you for the opportunity to participate in the BT work experience challenge, I found it very interesting and informative."
    Katelyn, Year 1 BA French and Spanish
  • Scarlett, Year 4 Maths
    “Firstly, I would like to start by saying thank you so much for the BT Step Up Career Challenge session last week -
    I really enjoyed myself and found the content and project very interesting!”
    Scarlett, Year 4 Maths
  • Mohamad, Year 2 BA Business Management
    “Thank you very much to Rachel and the team for this opportunity!”
    Mohamad, Year 2 BA Business Management
  • Claire, Parent of Year 9 student
    “Thank you for a great session. My son really enjoyed taking part in the BT Live Online Career Challenge. It was a fabulous way to gain virtual work experience and had him thinking outside the box. It’s helped him consider a career path that he’s never thought about before, as the skills required for a career in data are so numerous.”
    Claire, Parent of Year 9 student
  • Dan Parr, Vice President, CACI
    “CACI has supported the DigData programme to enable us to reach out to the secondary school age groups. Without realising it, they have the foundations of a data education, but lack the industry framing of what a career in data might entail. In our everyday lives, data affects everything we do, the adverts we see, the products we are offered, online and offline, and the communications we receive. The data industry, especially consumer data, is coming of age now that everyday people are comfortable with their personal data use, in exchange for something return.”
    Dan Parr, Vice President, CACI
  • Jean Panagamuwa, Chief Data Risk Officer, Capital One
    "This is an excellent opportunity for our business to play a part in educating young people about the different job opportunities available to them. Data is used in a broad and varied range of careers and can be daunting for people to look into. This partnership enables us to provide insight and knowledge so students with a wide range of backgrounds and experience can prepare for the future. Digdata has a wealth of knowledge in this area and we are excited to work with them to get more young people thinking about different careers within our industry.”
    Jean Panagamuwa, Chief Data Risk Officer, Capital One
  • Lauren Kahn, Responsible Tech and Human Rights Director
    “BT has a long history of inspiring young people into exciting careers and providing practical support to help them achieve their goals. Now more than ever we are committed to help build a more diverse digital talent pipeline for the UK. There are many intersections where we make a difference; with young people still in school, at uni and those about to enter the workforce. Digdata helps us reach young people of different ages and across the UK to excite and inspire them about careers in digital and data.”
    Lauren Kahn, Responsible Tech and Human Rights Director