Join our live challenge to find out how Google Marketing uses data to solve business problems and gain virtual work experience.

Explore this page to select the right challenge for you and hear more from the Google Marketing team.

Join our Google Marketing live online career challenge.
Gain FREE virtual work experience and certification

Discover How Google Marketing Uses Data to Shape the Future

We’re proud to collaborate with Google UK’s Marketing team, who use data, analytics, and artificial intelligence (AI) to explore how people connect online and how technology can make marketing smarter. Their work is a blend of science and creativity — using numbers, patterns, and machine learning to uncover what inspires people and how brands can build better connections.Through these virtual work experience career challenges, you’ll get a glimpse into how Google turns data into real-world insights that shape decisions and drive innovation.

Whether you’re curious about how AI works, love solving problems, or enjoy creative thinking, this is your chance to see how data and marketing science helps make the digital world more exciting — and imagine how you could use these skills to shape the future.

Register now to join the Google Marketing career challenge and find out how data is used to answer these questions:

What’s involved?

Students work on the challenge
in their own time

Recorded industry
assessment

Certification of virtual
work experience

FIRST STEP CAREER CHALLENGE:

YEAR GROUPS 7-9, YEAR GROUPS 8-10 (Northern Ireland) & YEAR GROUPS S1-S3 (Scotland)

Wednesday 28th January at 4.30 pm

“Want to be a YouTuber? Dig into the data sources that could make you go viral!”

You want to be the next big YouTube star, but there are millions of videos uploaded every day. Should you start a gaming channel? Fashion tips and style ideas? or Sports tricks and tutorials?

Don’t just guess—use data to find out what viewers really want! Analyse real viewing trends and discover what it takes to make a channel go viral.

Your Mission as a Future YouTube Creator:

Investigate viewer habits and engagement stats to uncover the hottest content ideas and advise a new channel on what could be the next big hit.

What this career challenge will involve:

Meet the Google Marketing team and see how they make sure Google’s marketing dollars make the right impact
Learn how to understand and use data to make smart choices
Develop your problem solving, data literacy, storytelling and presentation skills
Gain a virtual work experience certificate
Use your skills to create content ideas that could go viral online

This career challenge can be undertaken independently or as part of a small team – all submitted works will receive a virtual work experience certificate.

Register now!

NEXT STEP CAREER CHALLENGE:

YEAR GROUPS 10-13 + FE, YEAR GROUPS 11-14 + FE (Northern Ireland) & YEAR GROUPS S4-S6 (Scotland)

Thursday 29th January at 5.00 pm

“Google Joins Forces with Gen Z Creators to Launch the Pixel 10!”

Google is preparing to launch its most advanced smartphone ever: the Pixel 10. Powered by the revolutionary Gemini Nano AI, this device promises to turn everyday users into professional filmmakers, editors, and productivity masters. To ensure a successful global rollout and win against major competitors, Google is planning a massive social media campaign. However, the marketing team is divided on the best way to sell the future.

To settle the debate, they have created three distinct advertising strategies—one focusing on power, one on creativity, and one on daily utility.

The Challenge:

Google believes that in the age of AI, imagination matters more than specifications—but they need the data to prove it. Through this challenge, you will analyse the launch results, discover which feature drives the most sales, and build the strategy for the worldwide launch.

Goal:

Join Google’s Marketing Team to help them use Gemini AI to analyse the test data, identify the winning strategy, and present your recommendation to the Directors.

The Mission:

Google isn’t just launching a phone; they are launching a creative revolution. Their mission is to democratize professional content creation, empowering every individual to “Direct Their Dreams” without needing expensive equipment or editing skills. With the Pixel 10, they aren’t just selling technology; they are offering the freedom to reimagine reality.

What this career challenge will involve:

Meet the Google Marketing team
Develop critical thinking and data literacy skills
Develop AI skills using Gemini Nano AI
Gain a virtual work experience certificate

This career challenge can be undertaken independently or as part of a small team – all submitted works will receive a virtual work experience certificate.

Register now!

STEP UP CAREER CHALLENGE:

UNIVERSITY + HE

Thursday 5th February at 6pm

“Power Google’s Gemini Pro Breakthrough!”

The Challenge:

Google is gearing up to launch a multimarket digital marketing campaign with a $10M USD budget to reach and excite university students.

Goal:

Step into Google’s marketing and data ecosystem to shape an 8-week, three-market digital campaign that inspires students worldwide to sign up for a free, year-long trial of Gemini Pro, Google’s cutting-edge generative AI tool.

Whether you are starting your data literacy journey or developing your data science skills this career challenge is for you!

The Mission:

Help identify what drives student engagement by analysing data and transforming insights into a powerful, data-driven strategy for Gemini Pro’s global rollout. You’ll help Google create a high-impact campaign—one that maximises awareness, boosts sign-ups, and positions Gemini Pro as the go-to AI tool for the next generation.

Data Strategist Approach – Design the Ultimate Student Campaign

Challenge: Use the Data Scientist’s insights provided —supported by your own Gemini-powered audience research—to craft a high-impact, student-focused campaign strategy.

Your data-driven strategy will determine how Google activates across three markets, captures student attention, and maximises Gemini Pro trial sign-ups.

Data Scientist Approach – Decode What Drives Impact

Challenge: Can you determine what has historically influenced student awareness, consideration, and engagement—and apply those lessons to Gemini Pro?

Approach:
Leverage multiple data sources Identify trends, market strengths, channel efficiency, winning tactics, creative features that resonated with key audiences, and any statistically significant experiments.

What this career challenge will involve

Meet the Google Marketing team
Develop critical thinking and data literacy skills
Develop Data Science and AI skills
Gain a virtual work experience certificate

This career challenge can be undertaken independently or as part of a small team – all submitted works will receive a virtual work experience certificate.

Register now!